Case Study - Skin Care

Problem

The client is an online retailer selling a bespoke line of skin care and beauty products.

With a background in the beauty services industry specialising in skin care, the client expanded out into online retailing.

The number of visitors to the site was growing; however the client was concerned by the low ecommerce conversion rate. Too many users were leaving the site before making a transaction.

Solution

Quantum reviewed the website in terms of branding and usability with the goal of increasing the ecommerce conversion rate. Data gave good indications that no change to the digital marketing was required, and that design of the site needed improving to present a more “safe and reliable” brand.

Quantum focused on creating an experience that would replicate the emotion a customer feels when they shop in a large physical store.

The change in web design and usability was a major focus for connecting users directly to the brand. The shopping experience was designed to encourage more purchases.

Results

By creating a user-centric website Quantum helped our client increase sales through their website.

The following results are based on a half yearly comparison with no change to the level of online marketing:

Increase in
conversion rate		 Increase in
transactions		 Increase in
units sold
103% 159% 255%

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