Digital Marketing Sydney

The process of optimising your website and webpages, in order to be search-engine friendly and to provide a positive user experience. Commonly referred to as SEO, this involves a combination of on-page and off-page activities to ensure positive impact. It also involves highly concentrated analysis of data, so you know the mindset of your consumers and their purchasing patterns.

Search engine optimisation is very cost effective, and if done right, drives a high ROI. Quantum recommends the implementation of this method in any marketing strategy.

On any given search engine, there are usually labelled results that come first when search queries are entered. These ‘ads’ are a result of implementing Pay-Per-Click marketing. You can choose to have your site show up for any specific services or products, which is why this method works successfully for highly-targeted campaigns.

For new brands and businesses, Pay-Per-Click is a great way to start up your digital presence, due to the ability to set up quickly and offer immediate results on search engines.

This is a free-to-use product which is a part of Google. It allows businesses to manage their online presence on Google search results and maps. Particularly effective for small businesses, as Google My Business offers a cost effective way for brands to show up when local people search online.

Acquiring and retaining consumers by being a thought leader in the respective industry. Content marketing relies on high quality (…wait for it) content and using that as a focal point to inform and educate people, thereby having a major influence in the decision making process of a consumer. Techniques such as blogs, podcasts and e-newsletters would all fall under the umbrella term of content marketing,

Marketing on social media platforms such as Facebook or Instagram center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The principles of social media marketing are closely aligned with SEO, as it is all about discovering a brand and its content which will then influence a consumer’s decision to purchase a product or service.

What better way to stay connected with existing customers, or people who’ve indicated they want to hear from you? Email marketing is very cost effective and provides an impressive ROI which is often overlooked in favour of more inbound marketing methods. If done right, marketing through email can help you increase sales and conversions as well as leave a positive impression for your brand.

Mobile advertising is fast becoming an effective form of communication between brands and their consumers. SMS advertising relies on SMS and MMS programs to send multimedia ads (such as videos). MMS advertising can be highly effective, but brands need to determine for themselves whether this tactic can be a successful part of their marketing strategy.

The process of re-connecting with online visitors who have previously visited your website is called remarketing/retargeting. This is a way to market towards those who many not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience who have already been to your site – as they browse elsewhere on the internet.

The main purpose of display advertising is to deliver branded messages to site visitors which facilitates brand awareness and recall. This includes the use of images, audio, and video to communicate advertisements and messages alike. Quantum utilises display advertising for the brands we work with, as a way to drive relevant traffic to their sites on a consistent basis. We can also help create high quality banner ads and other multimedia designed to convert visitors to customers.

A form of internet marketing, conversion rate optimisation refers to techniques employed to increase the percentage of visitors to a website or webpage, which will convert them into customers. Using analytical tools such as heat maps and raw analytics data during this process, Quantum can improve your existing webpages including content so that it converts your visitors better than ever!

A way of automatically applying repetitive tasks such as emails, social media, and other website actions, is called marketing automation. Never miss an opportunistic timeframe with Quantum’s tried-and-tested marketing automation! Our up-to-date knowledge and use of technology gives us the edge of implementing hassle-free automation to make time consuming tasks more routine.

We specialise in helping you integrate virtual agents into your online business platforms to help achieve solutions and business goals more efficiently and effectively.