Paid Ads and Pay-Per-Click Advertising
(PPC Advertising)

Google Ads are the sponsored links you view on the right hand side on the Google website when you search for websites of interest. Google Ads works on a "pay-per-click" basis.

What does this mean? It means your ads appear in the sponsored listings free of charge when someone types in keywords related to your website. You are only charged when a customer clicks on your ad to visit your website. With Google Ads you create your own ads, choose keywords to help match your ads to your target audience, and only pay when someone clicks on them.

Your ads show up on Google almost instantly.

Create your ad, select your keywords, set your budget, and see results.

Pay-per-click marketing services have the decided advantage as when executed effectively, can start driving new sales within days. Few marketing channels can boast the same.

How costs are calculated

Every time someone searches on Google, Ads runs an auction to determine the ads that show on the search results, and their rank on the page. To place your ads in this auction, you set a bidding option in your account.

Most people starting out in Ads use the basic cost-per-click bidding (CPC) option, which means they accrue costs based on the number of clicks they get on their ads. If you use this option, the amount you're charged per click depends in part on the maximum cost-per-click bid you set in your account, also called maximum CPC bid. This represents the highest amount that you'll ever pay for an ad click. In fact, you'll be charged only the amount necessary to keep your ad at its position on the page.

Example

A few other factors, such as ad quality, determine the exact cost of a click on your ad. But if you've set a maximum CPC bid of $1 for your ads, then the most you'll pay when a customer clicks your ad is $1. And if your competition bids only $0.50 for the same ad position, you'll only need to pay $0.51 to show your ad, assuming your ads are similar in all other aspects.

Using a quality pay-per-click agency makes all the difference to your campaign. An effective campaign is one that has a team of different disciplines behind it, not just someone who knows how to use the Google Ads platform. A pay-per-click agency will likely have multiple team members that are giving advice to your campaign manager, which leads to better conversions.

Once your account has been setup, your Ads ad can be up and running within minutes. Bring on new sales in no time. So what are you waiting for?

Choose countries or cities - define your own target area, so that only people in your area of interest can view your ad. Target your ad to your target audience.

Google Ads online reporting can be viewed or daily, weekly, or monthly. You know exactly what is working with your campaign. And what isn’t.

Reports let you know if you need to increase the cost per click, to give you an edge. Or to decrease your cost per click to save you money.

We know what drives customers to a website. Let us set up all your Google Ads Campaign keywords and variations, to drive targeted traffic to your website.

We can manage your campaign on a daily, weekly or monthly basis to keep your ads competitive. Let you get back to your business.

We maximise traffic to your website as well as maximise your dollars.

Our professional creative team can deliver engaging ads to attract customers and drive them to your site.

Google Ads benefits start immediately.

• See instant results virtually from when you place your ad on Google.
• You have full control of the keywords used to display your ad.
• You only pay for the cost when someone clicks on your ad through to your website. Nothing’s more efficient.

What to do when Google Ads Ad suddenly stops showing.

First log into your Ads account and make sure your Ads campaign/account still shows as active. If it isn't, a warning message

will advise you why your ad is not appearing.

Your Ads Ad, or your website may have been affected by the following:

• A recent change to your ad - When you make changes to your Ads Ad, Google may suspend your website their editors review your ad. This suspension can last anywhere from a few hours to a few days.
• Your website has adult content and your site has been re categorised as "Adult" so it will only show on sites considered Adult based. Take a look at your Ads campaign. What you consider to be offensive and what Google categorise as offensive may differ.
• Your Ads budget may have been reached for the day.