Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
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Pay-Per-Click
The CTR of Google Ads vs organic results: where are your ideal customers clicking
Posted on: 28 January, 2022
Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in their own ways, but which one is better, and where are your customers clicking?
According to recent research, organic search results have a significantly higher click-through-rate (CTR) than paid search results. In fact, the average CTR for the.....
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Pay-Per-Click
Paid & Organic Report - A New Tool For PPC Analysis And Results
Posted on: 05 September, 2013
Reports and analysis are essential parts of constructing meaningful internet advertising campaigns. Without analysis, it's not possible to tell what methods are providing the best return on investment and which should be cut. Goog.....
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Category: Pay-Per-Click
The importance of conversion tracking
Posted on: 17 September, 2012
One of the keys to optimising an SEO, SEM, E-newsletter, or social media campaign, as well as measuring its success, is through conversion tracking. Whether the conversion is a sale, a new enquiry, or someone joining your mailing .....
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Category: Social Media, Digital Marketing, Pay-Per-Click, SEO
The importance of choosing a Digital Marketing Agency that does BOTH SEM and SEO.
Posted on: 20 July, 2012
Category: Social Media, Pay-Per-Click, SEO
Twitter Timeline search feature from Google
Posted on: 20 April, 2010
Google recently announced their new Twitter timeline search feature. It is quite an exciting feature, as it helps to track hot topics being searched for, what was being discussed relating to those topics at specific times and so, .....
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Category: News & Updates, Social Media, Pay-Per-Click, Content Marketing, SEO
Selecting the right Web Marketing Company
Posted on: 27 March, 2010
Over the past two  years, the business landscape in Australian has changed significantly in its awareness of search engines, and the benefits and importance of an effective website. Two or three years ago, Pay-Per-Click ser.....
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Category: Google, Social Media, Digital Marketing, Pay-Per-Click, SEO
Organic SEO vs Pay-Per-Click
Posted on: 23 January, 2010
Are you finding it difficult to decide whether Organic SEO or Pay-Per-Click are better options for your business? Well there are a few things to look at when making this decision.
Age of the site: if your site is brand new, and y.....
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Category: Digital Marketing, Pay-Per-Click, SEO
The State of Search Engine Advertising: Reality and Alternatives
Posted on: 23 January, 2007
The herd mentality never fails to amaze me. When the pay-per-click concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the mar.....
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Category: Pay-Per-Click, SEO
Yellow Pages Online versus Search Engine Traffic
Posted on: 14 August, 2006
Is Yellow Pages online advertising worth the cost, versus spending your advertising dollars on Search Engine Services such as Google? We spend many hours each week analysing the website report of our SEO clients, and one important.....
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Category: Digital Marketing, Pay-Per-Click, SEO