Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

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SEO

OpenAI has released an official prompt engineering guide to help users get better results from ChatGPT. This comprehensive tutorial simplifies the strategies and tactics outlined in the guide, providing practical prompts and explanations tailored for everyday users, not just developers. Write Clear Instructions Clear instructions are the cornerstone of effective communication with AI models like ChatGPT. By providing detailed, unambiguous directives, users can signif.....
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SEO

Yesterday Microsoft won a deal over Google to secure a 1.6 per cent deal with the online social networking site, Facebook.Microsoft invested $240m in this deal with the fastest growing social networking site on the internet, with .....
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Category: SEO

Historically the Google PageRank update takes place approximately every three months. At the date of this post, the latest Google PageRank update is almost two months overdue causing frustration to many website owners and SEOs who.....
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Category: Google, SEO

How successful is your website? Do you really know how well it is performing for your business? Many website owners make the mistake of thinking that the more traffic they get to their website the better, and they work towards thi.....
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Category: Digital Marketing, Google, SEO

Recently I took on a new customer through a referral. In discussing their needs, I found out that a very well known web design and search engine optimisation company had not been straight with her. When we were able to tell her wh.....
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Category: SEO

The herd mentality never fails to amaze me. When the pay-per-click concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the mar.....
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Category: Pay-Per-Click, SEO


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Category: SEO

If you are an experienced webmaster then you probably know that creating back links to your website is one of the best things that you can do to improve your Search Engine Ranking Placement (SERP). Google openly discusses the impo.....
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Category: SEO

This article focuses on some of the differences between search engine optimisation for the Google and MSN. However I have included some results from Yahoo as a comparison. As the majority of my clients have Australian businesses, .....
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Category: SEO

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