Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

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Web Design

Introduction: What is UX, and why should you care? User experience, or UX, is a hot topic in the world of web design and for many companies in the know. But what is it, and why should you care? User experience, or "UX" for short, is the process of designing products that are easy to use and understand. It's critical for any product, but especially for digital ones where users are constantly interacting with screens. Good UX can help users find what they're looking fo.....
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Web Design

Complacency – you never want to fall into that trap as a website owner. Thinking your site has all it needs now and for the future is a critical mistake and one that could harm your business or online presence going forward. After.....
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Category: Web Design

There comes a time when every business needs to spread its brand and reach new customers far and wide. Though launching a website brings you one step closer to your goals, it's not always an easy task. However, you have a few choi.....
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Category: Web Design

The days when flashing banners, neon text and glossy icons ruled the Internet have come and gone, paving the way for a more modern Web. Today, anyone who purchases a domain with the hope of setting up a website can do it almost in.....
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Category: Web Design

Responsive web design has become incredibly popular in the past few years. This approach uses fluid page elements and flexible images to create a user experience that is consistently high-quality across various screen sizes. With .....
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Category: Web Design

Responsive design is an important approach to web design that involves optimising websites so that they display well on the smaller screens of mobile devices. Specific examples include making all elements resize themselves to.....
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Category: Web Design

Google’s recent mandate is to demand that websites become “mobile-friendly” in order to better serve the people using smartphones and other mobile devices via responsive website design. The new directive was embedded into the.....
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Category: Web Design

Converting visitors into actual customers is the top priority of online retailers but one of their most elusive tasks. There are several techniques you can try to make sure customers actually buy the items they save in their shopp.....
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Category: Web Design

Google is expanding its use of “mobile-friendliness” as a ranking signal beginning on April 21. In advance of that change, Google both helps mobile users find mobile-friendly web pages via the "mobile-friendly" tag in search resul.....
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Category: Web Design

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