The Google Tag manager is a great new product for agencies or companies who manage their own Google marketing and don't want to rely on their web developers for updating code on a website they manage.
The Google tag Manager supports:
- AdWords Conversion Tracking
- Google Analytics
- GDN Remarketing
- Custom Image Tags
- Custom HTML Tags
- DoubleClick Floodlight Counter
- DoubleClick Floodlight Sale
Other important features they've provided are:
- Asynchronous tag loading—so your tags can fire faster without getting in each other's way, and without slowing down the user-visible part of the page
- Easy-to-use tag templates, so marketers can quickly add tags with our web interface, as well as support for custom tags
- Error-prevention tools like Preview mode (so you can see proposed changes before implementing them), the Debug Console, and Version History to ensure that new tags won’t break your site
- User permissions and multi-account functionality to make it easy for large teams and agencies and clients to work together with appropriate levels of access
The full list of features for Google Tag Manager can be found here. To get started click here
