Google has again rolled out another Panda update. This makes Version 20, and will apparently effect around 2.4% of all English search queries. The latest Panda update comes around the time of the exact match domain update, so for those negatively impacted by the update, it may be a little difficult to know which update was the cause. As the update focuses around quality, if you feel you've been hit by this update, it's time to review your website and look at ways to improve its quality. A number of factors determine quality. Arguably the number one is content. Content should be unique, well structured and useful to your market. And of course it should be easy to reach to in your site. A lot of other factors come into play to making a quality site for Google (as well as your target market), but providing you have a proper SEO strategy in place this should be no problems.
Panda Update History
Below shows the history of the Panda Updates
- Panda Update 1, Feb. 24, 2011: (11.8% of queries; announced; English in US only)
- Panda Update 2, April 11, 2011: (2% of queries; announced; rolled out in English internationally)
- Panda Update 3, May 10, 2011: (no change given; confirmed, not announced)
- Panda Update 4, June 16, 2011: (no change given; confirmed, not announced)
- Panda Update 5, July 23, 2011: (no change given; confirmed, not announced)
- Panda Update 6, Aug. 12, 2011: (6-9% of queries in many non-English languages; announced)
- Panda Update 7, Sept. 28, 2011: (no change given; confirmed, not announced)
- Panda Update 8, Oct. 19, 2011: (about 2% of queries; belatedly confirmed)
- Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
- Panda Update 10, Jan. 18, 2012: (no change given; confirmed, not announced)
- Panda Update 11, Feb. 27, 2012: (no change given; announced)
- Panda Update 12, March 23, 2012: (about 1.6% of queries impacted; announced)
- Panda Update 13, April 19, 2012: (no change given; belatedly revealed)
- Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
- Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
- Panda Update 16, June 25, 2012: (about 1% of queries; announced)
- Panda Update 17, July 24, 2012: (about 1% of queries; announced)
- Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
- Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
- Panda Update 20 , Sep. 27, 2012: (2.4% English queries, impacted, belatedly announced Panda History Update credit Search Engine Land Image credit: Rick Bucich
