What is Domain Authority, and Why is It Important for SEO?

3 min read
You probably want your website to have a top search engine ranking, but consider something before your next link building campaign: your website's domain authority. Understanding what domain authority is and why it is important for SEO will help you be more successful.

What is Domain Authority?

Domain authority is one of the major factors that search engines use to rank your website. As the name implies, it is a way for search engines to interpret how trustworthy your website is. There are three main factors used when search engines read your domain authority: the domain's age, how popular it is, and the size of the website. When determining the trustworthiness of a website, domain age matters because it proves that your website has been around for a longer period of time. Domain popularity involves calculating how many inbound links you have and how much authority each of those links has. This means that when choosing a SEO company to perform as a link builder for you, it's vital to ensure that only quality links are used. The size of a website contributes towards domain authority by being a broad measure of how much information it can contain. Think of it as you would an encyclopedia; the more pages in this type of book usually means that it holds more information.

Why is Domain Authority Important?

Domain authority affects a number of SEO-related factors. Links from websites with a high domain authority will tend to propel your website higher up in your search engine results than domains with low authority. This means that the more trust a website has with Google, then the more trust it will convey to your website. This is a situation where link quality triumphs over link quantity, and if you're paying for SEO services for acquiring more backlinks for your website, the SEO company should know this.

How Can You Build Domain Authority?

The best ways to add to your domain authority involves paying attention to those three factors mentioned earlier. You should make sure to keep your domain for as long as possible. You should also strive to continue to add new, fresh content to your website. Both of these things shouldn't be undervalued, especially in the age of Google. The most important thing you should pay attention to deals with the links that you're sending back to your website. This means that you need to monitor the types of links that you're paying an SEO company to point back to your website. The best links are the ones that look natural and come from websites that are already established tend to lead to a larger increase in search engine rankings with Google, even if the initial cost for these links are a bit higher. You also want to steer clear of any links that could negatively impact your website. You want to make sure that the company dealing with SEO services in Sydney gives you backlinks from website that aren't flagged by Google's search engine. If you pay attention to your link building, you'll find that your domain authority will tend to increase at a higher rate and your website will perform better in terms of search engine rankings.

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