Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

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The Australian government has recently advised caution in using DeepSeek’s generative AI model, a product of one of China’s most promising AI startups. DeepSeek’s advanced technology has quickly gained attention for its performance, but it has also raised concerns about data usage and privacy that cannot be ignored. As companies look to integrate cutting-edge AI solutions, it is crucial to understand the specific risks associated with this model and how to mitigate t.....
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Maintaining the vast amount of content that accrues on a website can be a difficult task to tackle, but with the right software it is possible to get the problem under control. Website operators frequently use a type of software t.....
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Category: Digital Marketing

SEO stands for Search Engine Optimisation. It is the practice of designing a webpage so that it appears high up on Google searches for target keywords. That makes it especially useful for businesses, because ranking higher means t.....
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Category: Digital Marketing

Major news today is that Google is doing a major overhaul of the company and a rebrand of its corporate entity. The new entity is known as ‘Alphabet’. The change in structure makes sense. Google was founded on their search product.....
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Category: Pay-Per-Click

Why use Google AdWords as part of your company's marketing strategy? Here is a compelling statistic to ponder: The Google browser rakes in an estimated 1 trillion search requests per year! Google is also the most popular search en.....
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Category: Pay-Per-Click

These days, more and more business owners are starting to develop professional Facebook pages. This is the case for several reasons, including the fact that maintaining a professional Facebook page can help increase your online vi.....
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Category: Social Media

Bringing more traffic to your website should be one of your paramount goals. You'll get more conversions, a higher profile for the site itself, and a better ROI. You want as many eyeballs on your site and content as possible. In t.....
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Category: Digital Marketing

Google’s recent mandate is to demand that websites become “mobile-friendly” in order to better serve the people using smartphones and other mobile devices via responsive website design. The new directive was embedded into the.....
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Category: Web Design

Digital marketing is becoming the most important way for businesses to gain new customers. There are many reasons for this. First of all, the audience on the Internet is large, engaged, and willing to try out new products and serv.....
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Category: Digital Marketing

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