Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Australia's Caution Regarding DeepSeek's AI Model
Posted on: 31 January, 2025
The Australian government has recently advised caution in using DeepSeek’s generative AI model, a product of one of China’s most promising AI startups. DeepSeek’s advanced technology has quickly gained attention for its performance, but it has also raised concerns about data usage and privacy that cannot be ignored. As companies look to integrate cutting-edge AI solutions, it is crucial to understand the specific risks associated with this model and how to mitigate t.....
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Google Analytics: are you using it to improve your online sales?
Posted on: 19 December, 2014
Google Analytics is considered by many people to be the best platform for the monitoring of online traffic. If nothing else, it is certainly one of the most widely used and popular platforms for this purpose. The primary reasons f.....
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Category: SEO
New Web Tools
Posted on: 15 December, 2014
Since we blogged on free search engine tools 9 years ago, major developers such as Adobe, Google, Apple and Microsoft and others, migrated selected web creation and content creation functionalities into browser applications. This .....
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Category: Digital Marketing
Top 7 Digital Marketing Tips For Christmas
Posted on: 26 November, 2014
As the Christmas season is now upon us, employing the right digital marketing strategies is essential in order to keep your business relevant in this modern age. Whether you're an ecommerce or non-ecommerce site, now is the perfec.....
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Category: Digital Marketing
Friendly + Mobile = Google Search Results Success
Posted on: 25 November, 2014
Google is taking mobile device users' Internet experience to the next level. Last Tuesday, Google announced a new mobile-friendly label that will display webpages best optimised for people searching for information using smartphon.....
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Category: Google, Web Design
6 Interesting Features of Google Maps
Posted on: 24 November, 2014
Google has been upgrading tons of high-resolution Streetview imagery with its fleet of Google Streetview cars, trikes, trolley, snowmobiles, and earth satellites to supports some exciting new Maps features.
Here are some of the mo.....
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Category: Google
October 2014 Google Updates
Posted on: 04 November, 2014
October was a big month for Google Updates.
Panda Update
The Panda update which started at the end of September continued on for a few weeks into October. The Panda update targetted sites weak on content. Find out more about this .....
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Category: SEO
What Makes a Great Headline?
Posted on: 31 October, 2014
Chances are, you spend lots of time creating riveting and engaging content to promote your business, right? Well, how much time are you spending on creating an attention –grabbing headline? Chances are, you’re spending very little.....
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Category: Digital Marketing
Google Penguin 3.0
Posted on: 22 October, 2014
It's official: Google has launched it's 6th update, Google Penguin 3.0.
Since its official launch on Friday, October 17th, 2014, Google Penguin 3.0 has proven to be unlike other google updates. Instead of being a complete update a.....
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Category: SEO