Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Australia's Caution Regarding DeepSeek's AI Model
Posted on: 31 January, 2025
The Australian government has recently advised caution in using DeepSeek’s generative AI model, a product of one of China’s most promising AI startups. DeepSeek’s advanced technology has quickly gained attention for its performance, but it has also raised concerns about data usage and privacy that cannot be ignored. As companies look to integrate cutting-edge AI solutions, it is crucial to understand the specific risks associated with this model and how to mitigate t.....
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Microsoft Copilot: Transforming the Future of Work
Posted on: 26 May, 2024
Introduction to Microsoft Copilot
Microsoft has unveiled a slew of exciting new AI-powered features and products at their recent Microsoft Build event, showcasing their commitment to driving the Microsoft AI revolution.
Microsof.....
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Category: Artificial Intelligence
Mastering Prompt Engineering: Unlock the Power of ChatGPT and LLMs
Posted on: 01 April, 2024
Learn how to get ChatGPT and other large language models to give you the perfect responses by mastering prompt engineering strategies. In this tutorial, we'll cover what prompt engineering is, an introduction to AI, linguistics, l.....
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Category: Artificial Intelligence
Mastering ChatGPT: A Comprehensive Guide to Prompt Engineering
Posted on: 05 February, 2024
OpenAI has released an official prompt engineering guide to help users get better results from ChatGPT. This comprehensive tutorial simplifies the strategies and tactics outlined in the guide, providing practical prompts and expla.....
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Category: Artificial Intelligence, Content Marketing, Digital Marketing, SEO, Social Media
ChatGPT and Its Limitations: What Companies Need to Consider
Posted on: 07 March, 2023
Applications of ChatGPT
ChatGPT is a versatile AI language model that can be used in various applications. Its language translation capabilities make it a useful tool for companies operating in international markets, while its abi.....
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Category: Artificial Intelligence
What is UX, and why is it important?
Posted on: 06 July, 2022
Introduction: What is UX, and why should you care?
User experience, or UX, is a hot topic in the world of web design and for many companies in the know. But what is it, and why should you care? User experience, or "UX" for short, .....
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Category: Web Design
The importance of conversions in digital campaigns
Posted on: 15 February, 2022
When looking to start a digital marketing campaign, and going through the process of finding the right agency for you, what are the key metrics that are driving your choices in how you choose? Understanding these is fundamentally .....
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Category: Digital Marketing
The CTR of Google Ads vs organic results: where are your ideal customers clicking
Posted on: 28 January, 2022
Did you know there are approximately 40,000 Google Searches every second? When it comes to online marketing, two major options you might consider are paid search (via Google Ads) and organic search (SEO). Both are important in the.....
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Category: Digital Marketing, Pay-Per-Click, SEO
8 ways a website can boost referral business
Posted on: 23 November, 2021
Many businesses that operate on a referral basis tend to stick to the status quo. But while word of mouth and a strong network are powerful forces behind any business, it's always a good idea to have every advantage possible in a .....
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Category: Web Design