Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Australia's Caution Regarding DeepSeek's AI Model
Posted on: 31 January, 2025
The Australian government has recently advised caution in using DeepSeek’s generative AI model, a product of one of China’s most promising AI startups. DeepSeek’s advanced technology has quickly gained attention for its performance, but it has also raised concerns about data usage and privacy that cannot be ignored. As companies look to integrate cutting-edge AI solutions, it is crucial to understand the specific risks associated with this model and how to mitigate t.....
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Why Do I Need to Publish a Dental Blog?
Posted on: 27 January, 2020
If your digital marketing agency has recommended starting a blog for your dental clinic, it's understandable that you might be hesitant. Should you really be spending your precious time thinking up topics for people to read about?.....
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Category: Google, Content Marketing
Local SEO for Dentists: How to Rank in Local Searches
Posted on: 15 January, 2020
When you search for dentists in your area, do you see your competitors' pages before your own result? If you're not at the top of search results for your target search terms, your listings lack detail or you don't show up at all, .....
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Category: Digital Marketing, Google, SEO
Social Media for Dentists: What You Need to Know
Posted on: 30 December, 2019
How to connect with patients on Facebook, Twitter and other platforms
No local business can afford to ignore social media in 2020 – and that includes dentists. From Facebook and Twitter feeds to image-based platforms such as Insta.....
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Category: Social Media
7 Tips to Optimise Your Dental Clinic Website
Posted on: 18 December, 2019
Your dental website is the face of your practice online. As well as looking attractive and being easy for patients to use, it also needs to be optimised for Google and other search engines.
When you check all the right SEO boxes, .....
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Category: Digital Marketing, SEO
Dental Marketing Restrictions in Australia
Posted on: 17 November, 2019
How to avoid penalties when promoting your dental clinic
Does your dental clinic's website comply with Australian advertising guidelines?
Marketing for health services is strictly regulated in Australia to protect the public inter.....
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Category: Digital Marketing, SEO
Chrome Bans Mixed Content: Make Sure Your Site Is Safe
Posted on: 22 October, 2019
Chrome Bans Mixed Content: Make Sure Your Site Is Safe
Google has announced that its Chrome browser will soon begin blocking mixed content on web pages – this being scripts, images, audio, video and other content served by the in.....
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Category: Google
Dental SEO: Why You Should Hire an Experienced Agency
Posted on: 14 October, 2019
In 2019, all dental practices need to be online if you want to grow your Practice and attract more patients. Simply having a website isn't enough, as without good SEO (search engine optimisation), no one will find your site unles.....
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Category: Digital Marketing, SEO
Google Sets Stricter Limits on Review Snippets
Posted on: 01 October, 2019
Google has announced a major update affecting review snippets – the review stars that accompany certain types of search results to help inform consumer decisions.
Like most Google updates, these changes were aimed at making.....
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Category: Google, News & Updates