Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Mastering Prompt Engineering: Unlock the Power of ChatGPT and LLMs
Posted on: 01 April, 2024
Learn how to get ChatGPT and other large language models to give you the perfect responses by mastering prompt engineering strategies. In this tutorial, we'll cover what prompt engineering is, an introduction to AI, linguistics, language models, prompt engineering mindset, best practices, and more.
What is Prompt Engineering?
Prompt engineering is an innovative field that has emerged from the rapid development of artificial intelligence. It focuses on the art and sci.....
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Google + hits second place in the social media race.
Posted on: 06 February, 2013
In a recent report from the Global Web Index, figures were published showing that Google + has become the world’s second most popular social media platform. The report states that Google + now has 343 million active users, still f.....
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Category: Social Media
Will ‘Promoted Posts’ be the downfall of Facebook advertising?
Posted on: 01 February, 2013
In a recent article we posted, Facebook announced that over 500,000 Pages have used Promoter Posts since its launch last year, with 70% doing so repeatedly.
Facebook paid ads vs. promote post
Facebook have also stated that ads pos.....
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Category: Social Media
Why a cheap mobile site is no good.
Posted on: 29 January, 2013
In our previous post we discussed the importance of having a mobile website. As mobile web use continues to grow, those businesses that are one step ahead will profit, while the others will get left behind trying to catch up. Furt.....
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Category: Web Design, SEO
Why you need to consider a mobile website for 2013
Posted on: 27 December, 2012
The online world is evolving at a pace never before seen and mobile web browsing continues to be in the spotlight. As the end of 2012 approaches, a top priority for many website owners is having a mobile version of their website c.....
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Category: Web Design
Buying website traffic: Visitors for sale, but what’s the point?
Posted on: 18 December, 2012
There seems to be an ever increasing number of websites and freelance contractors out there who promise to deliver an impressive number of visitors to your site, often at absolute bargain prices.
As many people find SEO confusing .....
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Category: SEO
The dark side of digital marketing agencies?
Posted on: 06 December, 2012
Digital marketing can be a funny industry at times. While some marketers are highly ethical and avoid all questionable tactics, others seem determined to continue with practices that are aimed at misleading either search engines, .....
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Category: Digital Marketing, SEO
Why content needs to be written for people not just search engines.
Posted on: 29 November, 2012
A message we seem to be endlessly pushing, is the importance of having fresh content on your website, particularly for SEO. Search engines absolutely love new content. It shows that your website is constantly evolving, and has som.....
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Category: Content Marketing, Digital Marketing, SEO
Effective Web Design
Posted on: 28 November, 2012
Case Study - How Effective Web design increased sales by 255%
Having a beautiful looking website is important, but even more important is having a website that is focused on usability, and converting traffic.
Through a new website.....
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Category: Web Design