Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Mastering Prompt Engineering: Unlock the Power of ChatGPT and LLMs
Posted on: 01 April, 2024
Learn how to get ChatGPT and other large language models to give you the perfect responses by mastering prompt engineering strategies. In this tutorial, we'll cover what prompt engineering is, an introduction to AI, linguistics, language models, prompt engineering mindset, best practices, and more.
What is Prompt Engineering?
Prompt engineering is an innovative field that has emerged from the rapid development of artificial intelligence. It focuses on the art and sci.....
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Is SEO dead?
Posted on: 10 August, 2012
We noticed an interesting ad the other day, advertising the services of a digital marketing agency, with the ad stating that ‘SEO is dead’. This is something we’ve noticed people claim online from time to time, but this was the fi.....
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Category: SEO
How much do you trust Facebook?
Posted on: 03 August, 2012
Social media pushes to include online banking. An interesting question this one, guaranteed to have mixed answers, and for some people the question would need to be rephrased as ‘do you trust Facebook at all?’ The question stems f.....
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Category: News & Updates, Social Media
Google update -Reducing the effectiveness of exact match domains
Posted on: 01 August, 2012
Matt Cutts has provided the following Google update on Twitter: "Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results." In my opinion this is an Google algorithm u.....
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Category: SEO
The importance of choosing a Digital Marketing Agency that does BOTH SEM and SEO.
Posted on: 20 July, 2012
Category: Social Media, Pay-Per-Click, SEO
Content: The key to standing out from the rest!
Posted on: 06 July, 2012
One of our Sydney SEO client recently asked us, “What happens when my competitors all optimise their websites? What will keep my site at the top of Google search results?” This is a really good question, and came at a perfect time.....
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Category: SEO
What to Look for in a Web Design Company
Posted on: 01 July, 2012
There are a lot of web design companies out there designing websites purely focussing on the aesthetics and not thinking about functionality, usability or how search engines will see the website. As a result the website ends up be.....
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Category: Digital Marketing, Web Design, SEO
New Google Webmaster Tools Linking Tool potentially on the way.
Posted on: 19 June, 2012
Earlier this week Google’s Matt Cutts mentioned a new Webmaster Tools feature which may be headed our way soon. The tool will enable webmasters to disavow particular links pointing to their site, in other words, we’ll be able to t.....
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Category: SEO