Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Australia's Caution Regarding DeepSeek's AI Model
Posted on: 31 January, 2025
The Australian government has recently advised caution in using DeepSeek’s generative AI model, a product of one of China’s most promising AI startups. DeepSeek’s advanced technology has quickly gained attention for its performance, but it has also raised concerns about data usage and privacy that cannot be ignored. As companies look to integrate cutting-edge AI solutions, it is crucial to understand the specific risks associated with this model and how to mitigate t.....
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Content: The key to standing out from the rest!
Posted on: 06 July, 2012
One of our Sydney SEO client recently asked us, “What happens when my competitors all optimise their websites? What will keep my site at the top of Google search results?” This is a really good question, and came at a perfect time.....
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Category: SEO
What to Look for in a Web Design Company
Posted on: 01 July, 2012
There are a lot of web design companies out there designing websites purely focussing on the aesthetics and not thinking about functionality, usability or how search engines will see the website. As a result the website ends up be.....
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Category: Digital Marketing, Web Design, SEO
New Google Webmaster Tools Linking Tool potentially on the way.
Posted on: 19 June, 2012
Earlier this week Google’s Matt Cutts mentioned a new Webmaster Tools feature which may be headed our way soon. The tool will enable webmasters to disavow particular links pointing to their site, in other words, we’ll be able to t.....
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Category: SEO
Google Maps Updates
Posted on: 19 June, 2012
Google Maps gets Street View Trekker, Improved Accuracy, Map Maker in more countries, Maps Offline, and 3D building models.
There are a few new exciting updates Google has announced for Google Maps. Street View Trekker will be tak.....
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Category: Google
Google has announced their '39 changes for May'
Posted on: 15 June, 2012
Some of the main changes this month that will have an effect on SEO are focussed around improving search of fresh content, discounting link schemes and improving their scoring infrastructure of websites. A few of the changes in su.....
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Category: SEO
Facebook advertising and how it could be better.
Posted on: 01 June, 2012
We read a great article this week, comparing paid ads on Google’s display network to paid ads on Facebook, listing some of the pros and cons of both: Facebook vs Google Display Advertising. The outcome of the comparison had some i.....
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Category: Social Media
Why to avoid automated SEO software
Posted on: 26 May, 2012
First of all, what is automated SEO software and what does it do?
As the name suggests, automated SEO software takes the human element out of SEO (some SEO anyway), and works on boosting the search engine rankings of a site withou.....
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Category: SEO