Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Australia's Caution Regarding DeepSeek's AI Model
Posted on: 31 January, 2025
The Australian government has recently advised caution in using DeepSeek’s generative AI model, a product of one of China’s most promising AI startups. DeepSeek’s advanced technology has quickly gained attention for its performance, but it has also raised concerns about data usage and privacy that cannot be ignored. As companies look to integrate cutting-edge AI solutions, it is crucial to understand the specific risks associated with this model and how to mitigate t.....
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Facebook Timeline Business Tips
Posted on: 15 March, 2012
Facebook Timeline is finally here and if you’re still on the old Facebook Business Page layout, Timeline will be made permanent for everyone on the 30th March 2012. Here are some handy tips about some cool new features.
Show your.....
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Category: Social Media
Facebook Edgerank Algorithm
Posted on: 17 February, 2012
Did you know? Facebook have their own algorithm called EdgeRank which determines which posts, content and updates appeared in users' news feeds. So how does it work?EdgeRank assigns a score to each individual post and page based o.....
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Category: Social Media
5 Benefits of Google+
Posted on: 03 February, 2012
More Meaningful & Valuable Content Using Google+ profile information, Google will be able to deliver more meaningful and customised content which is more tightly focused around an individuals interests. By understanding how i.....
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Category: Social Media
Google's "Search, plus Your World"
Posted on: 13 January, 2012
Google rolls out their new feature for Social Integration called "Search, plus Your World" for google.com, but as of yet no indication as to when this will be rolled out to other countries Google search.
This is where Google+ will.....
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Category: Social Media, SEO
Google December 2011 Updates
Posted on: 09 January, 2012
Keeping up-to-date with the changes Google make to their algorithm is a challenge, especially when they make over 500 changes per year. Fortunately with Google becoming more transparent, they are now providing monthly updates to t.....
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Category: SEO
The Rise of Online Video Viewership
Posted on: 12 December, 2011
The area of online video is only going to get bigger. According to comScore's October Video Metrix, which looks at online video viewing trends, Americans watched a total of 42.6 billion videos (a new record!), up almost 3 million .....
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Category: Social Media
Google Maps Goes Indoors
Posted on: 04 December, 2011
This is a very cool new feature for Google Maps. Although still only in the US and Japan right now, I hope to see it become available in Australia soon. The new feature is starting to show interior maps of airports, shopping centr.....
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Category: Google
Bing’s version of Google’s Panda Update
Posted on: 01 December, 2011
If you thought the Google Panda Update was strict, then Bing’s change is much more dramatic. With Bing pushing toward higher quality content for its users, their algorithm change sees them completely removing sites they consider a.....
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Category: SEO