Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Australia's Caution Regarding DeepSeek's AI Model
Posted on: 31 January, 2025
The Australian government has recently advised caution in using DeepSeek’s generative AI model, a product of one of China’s most promising AI startups. DeepSeek’s advanced technology has quickly gained attention for its performance, but it has also raised concerns about data usage and privacy that cannot be ignored. As companies look to integrate cutting-edge AI solutions, it is crucial to understand the specific risks associated with this model and how to mitigate t.....
Read more
The State of Search Engine Advertising: Reality and Alternatives
Posted on: 23 January, 2007
The herd mentality never fails to amaze me. When the pay-per-click concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the mar.....
Read more
Category: Pay-Per-Click, SEO
How To Construct a Web-Video Advertisement That Works
Posted on: 15 January, 2007
Motivate and Persuade Your Audience
More money is wasted on advertising than any other business function. Small and mid-sized businesses in particular throw money at advertising in a vain attempt to establish themselves in the mar.....
Read more
Category: Digital Marketing
Web Development with SEO in Mind
Posted on: 20 December, 2006
When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then.....
Read more
Category: Web Design
Correcting Common Usability Mistakes
Posted on: 16 December, 2006
Each day at StepForth Placement we view dozens of websites that request a SEO Review and a vast majority of these sites have fundamental usability problems. Often times neglecting this important element of a website can lead onlin.....
Read more
Category: Digital Marketing
Understanding HTML Color Codes
Posted on: 14 December, 2006
When I help people with web pages, I encourage them to edit the HTML directly and not rely on programs like Microsoft FrontPage or Adobe GoLive to layout their pages. One of the things that most people have a hard time grasping is.....
Read more
Category: News & Updates
Landing Page Quick Reference Guide
Posted on: 07 December, 2006
A landing page is a website page that is created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc.W.....
Read more
Category: Content Marketing
The Importance Of Deep Linking In Your Search Engine Marketing
Posted on: 04 December, 2006
If you are an experienced webmaster then you probably know that creating back links to your website is one of the best things that you can do to improve your Search Engine Ranking Placement (SERP). Google openly discusses the impo.....
Read more
Category: SEO