Digital Blog

How successful is your website? Do you really know how well it is performing for your business? Many website owners make the mistake of thinking that the more traffic they get to their website the better, and they work towards thi.....
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Recently I took on a new customer through a referral. In discussing their needs, I found out that a very well known web design and search engine optimisation company had not been straight with her. When we were able to tell her wh.....
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Repeatedly my sales and consulting staff find themselves explaining that using duplicate content can and will negatively affect search engine rankings and it is heartbreaking to see clients having to rebuild rankings due to such a.....
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Many small business owners have a hard time seeing the value of a website redesign. They believe "if it ain't broke, don't fix it." And this is understandable. Unless you are eating, breathing and sleeping technology and staying u.....
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The herd mentality never fails to amaze me. When the pay-per-click concept was first pioneered in 1997-98 by GoTo.com (now Yahoo! Search Marketing), it was years before the model was widely accepted. GoTo virtually created the mar.....
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Motivate and Persuade Your Audience More money is wasted on advertising than any other business function. Small and mid-sized businesses in particular throw money at advertising in a vain attempt to establish themselves in the mar.....
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When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. They assume that whomever they hire to do their web design will put up a site and then.....
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Each day at StepForth Placement we view dozens of websites that request a SEO Review and a vast majority of these sites have fundamental usability problems. Often times neglecting this important element of a website can lead onlin.....
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