Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Australia's Caution Regarding DeepSeek's AI Model
Posted on: 31 January, 2025
The Australian government has recently advised caution in using DeepSeek’s generative AI model, a product of one of China’s most promising AI startups. DeepSeek’s advanced technology has quickly gained attention for its performance, but it has also raised concerns about data usage and privacy that cannot be ignored. As companies look to integrate cutting-edge AI solutions, it is crucial to understand the specific risks associated with this model and how to mitigate t.....
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Link Auditing: Preparing For the Next Penguin Update
Posted on: 23 May, 2016
The Importance of Backlinks to Google
One of the most fundamental tasks of an SEO is to setup a strategy on improving the backlink profile of a website. Simply put, backlinks are an essential component of search engine optimi.....
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Category: SEO
Impact Of Slow Site Speed
Posted on: 11 May, 2016
Why Should I Care About the Speed of My Site?
The loading speed of a website is an important factor which all webmasters need to be aware about. The reasoning behind this is so simple; people are impatient and want fast sites, and.....
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Category: Web Design, Web Development
7 Ways to Improve your SEO Campaign in 2016
Posted on: 10 May, 2016
It’s only the second quarter of 2016 and there’s still a lot of time to make up for the SEO mistakes that may have set you back during the first quarter. This article teaches you how to.
So many changes in the SEO industry were br.....
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Category: SEO
What is UX Design and Why the User Experience Matters to Your Business?
Posted on: 27 April, 2016
You're not only a business owner who runs a website or develops applications; you're also a customer who has used many services and bought countless products yourself. You know what it's like to wait in line for longer than you pl.....
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Category: Web Design
Updated Guide: Google My Business Help April 2016
Posted on: 21 April, 2016
Looking to improve your local rankings and presence on Google? With the recently updated guide on Google My Business, everyone has a chance to learn more about local signals and what Google deems important when it comes to local b.....
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Category: News & Updates
Divine Redesign: Knowing When to Update Your Website
Posted on: 18 April, 2016
Complacency – you never want to fall into that trap as a website owner. Thinking your site has all it needs now and for the future is a critical mistake and one that could harm your business or online presence going forward. After.....
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Category: Web Design
The Many Reasons Your Business Needs Professional Web Design
Posted on: 14 April, 2016
There comes a time when every business needs to spread its brand and reach new customers far and wide. Though launching a website brings you one step closer to your goals, it's not always an easy task. However, you have a few choi.....
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Category: Web Design
Guide To Content Marketing
Posted on: 14 April, 2016
The Effectiveness of Content and It's Real Life Examples
What is Content Marketing?
It’s no secret that marketing techniques are constantly changing to adapt to consumer behaviour. Take a look at the rise of Search Engine Optimisa.....
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Category: Content Marketing