Developing Your Digital Marketing Strategy: SEO vs PPC When you are ready to take digital marketing more seriously, then you need to develop a digital marketing plan to promote your business. You now realise that your website is m.....
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A Changing Art The role and use of the press release has continued to evolve with the increased importance of digital marketing. Both the content and the targets of the press release have increased its importance to many companies.....
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Google have once again made another large algorithm update, Penguin 2.1. 2013 has been a tough year for any company who uses Google to gain traffic for their websites with Google consistently introducing quite a number of very lar.....
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A Brief History of Search By the mid-90s, techies realized that the increasingly popular Internet had the capabilities to offer a service called search, giving users the ability to nearly instantaneously and transparently evaluate.....
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SEO is important for websites in the business world; this is common knowledge. Proper SEO begins long before you have a developed website you're trying to populate with content. In fact, for the best results, you should consider S.....
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Any company looking to expand their marketing plan online is already looking into social media. Facebook, Google+ and Twitter are swiftly becoming essential business tools. Evidence suggests that Google+ could be the most importan.....
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Google’s made it abundantly clear through its continuing updates that the credibility of your content will continue to gain importance as a ranking factor. Google Authorship is a Google verification program that ensures content cr.....
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Social media is proving to be a very profitable online marketing channel.  With more than a billion active users on Facebook, with hundreds of millions of users active on Twitter and with social media platforms like Google+, .....
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