Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

Featured Article

SEO

OpenAI has released an official prompt engineering guide to help users get better results from ChatGPT. This comprehensive tutorial simplifies the strategies and tactics outlined in the guide, providing practical prompts and explanations tailored for everyday users, not just developers. Write Clear Instructions Clear instructions are the cornerstone of effective communication with AI models like ChatGPT. By providing detailed, unambiguous directives, users can signif.....
Read more

SEO

During October Google has made considerably more large algorithm updates: Google Update 'Top Heavy' - October 9 This update targets sites with too many ads above the fold. Google have made this update due to complaints of users co.....
Read more

Category: SEO

Google has again rolled out another Panda update. This makes Version 20, and will apparently effect around 2.4% of all English search queries. The latest Panda update comes around the time of the exact match domain update, so for .....
Read more

Category: SEO

There’s been a long list of Google updates over the past two months, 65 in fact! While monitoring the changes we’ve noted down the ones which will have the biggest impact on search results. The important things we’d like to highli.....
Read more

Category: SEO

One of the keys to optimising an SEO, SEM, E-newsletter, or social media campaign, as well as measuring its success, is through conversion tracking. Whether the conversion is a sale, a new enquiry, or someone joining your mailing .....
Read more

Category: Social Media, Digital Marketing, Pay-Per-Click, SEO

We noticed an interesting ad the other day, advertising the services of a digital marketing agency, with the ad stating that ‘SEO is dead’. This is something we’ve noticed people claim online from time to time, but this was the fi.....
Read more

Category: SEO

Matt Cutts has provided the following Google update on Twitter: "Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results." In my opinion this is an Google algorithm u.....
Read more

Category: SEO

One of our Sydney SEO client recently asked us, “What happens when my competitors all optimise their websites? What will keep my site at the top of Google search results?” This is a really good question, and came at a perfect time.....
Read more

Category: SEO

Search the blog

Subscribe to our newsletter

 
02 9037 0851