Digital Blog
News and Insights into the digital marketing industry
Keep up-to-date in our blog. We cover topics on everything from AI, web design, SEO, PPC, social media and more.
Featured Article
Australia's Caution Regarding DeepSeek's AI Model
Posted on: 31 January, 2025
The Australian government has recently advised caution in using DeepSeek’s generative AI model, a product of one of China’s most promising AI startups. DeepSeek’s advanced technology has quickly gained attention for its performance, but it has also raised concerns about data usage and privacy that cannot be ignored. As companies look to integrate cutting-edge AI solutions, it is crucial to understand the specific risks associated with this model and how to mitigate t.....
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Google, MSN and Yahoo Search
Posted on: 03 September, 2005
To maximise your website traffic through the search engines you need to focus on the Big3! What/who are the Big3? They are Google. MSN and Yahoo search. This article will take you through these three search engines and what you ca.....
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Category: SEO
Search Engine Placement Fluctuations
Posted on: 31 August, 2005
Search engines placements will fluctuate to a certain extent. This is due to various reasons, some of which are; your competitors making changes to their websites, new websites of a similar category being added to a search engine,.....
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Category: Digital Marketing, SEO
The Big3 Search Engines - Deals Do Not Get Made
Posted on: 01 August, 2005
Search Engine Marketing specialists do not have the ability to make special deals with the Big3 search engines (Google, Yahoo and MSN) regardless of what they may tell you. Like anyone else they need to optimize a site properly to.....
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Category: Digital Marketing, SEO
Pay-Per-Click
Posted on: 23 July, 2005
During the time where your website is in the Google sandbox it may be worth working with a Pay-Per-Click campaign to bring extra business in until you achieve the "organic" (rankings on the left hand side that are not pay-per-clic.....
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Category: Pay-Per-Click
Changes to Search Engine Marketing Listings
Posted on: 15 April, 2005
In February 2005, Google had an algorithmic change which for many websites had a negative effect. Many websites that previously had No.1 rankings found themselves no longer appearing anywhere at all within Google, or their ranking.....
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Category: Google
The Google Sandbox
Posted on: 24 February, 2005
This year Google made some serious changes to the way it indexes new websites (collects website URLs and lists them). Previously it was very easy to be listed in Google and to obtain Top 10 rankings within a relatively short time,.....
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Category: Google