Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

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The Australian government has recently advised caution in using DeepSeek’s generative AI model, a product of one of China’s most promising AI startups. DeepSeek’s advanced technology has quickly gained attention for its performance, but it has also raised concerns about data usage and privacy that cannot be ignored. As companies look to integrate cutting-edge AI solutions, it is crucial to understand the specific risks associated with this model and how to mitigate t.....
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Does your website give you the type of return on your investment that you expect from a business project? If your content is being slapped onto the site without concern for structure and function, then the answer is most likely ‘n.....
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Category: Digital Marketing

If you own an ecommerce site, small business, or any type of website that sells products, you most likely have heard of Google Product Listing Ad Campaigns. Product Listing Ads or "PLA's" were originally introduced in 2012, and we.....
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Category: News & Updates

Google’s semantic keyword searching algorithm may delight Google users, but it has some SEO strategists in a panic. The fact that a keyword search is now re-interpreted by the Google search engine to provide more meaningful result.....
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Category: SEO

Australian business owners and marketing managers who want to ensure that their companies experience continual growth and expansion should note that the effective use of links can help them accomplish this objective. By learning m.....
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Category: SEO

Although the global economy has been quite volatile over the last several years, it has produced some excellent opportunities for small to mid-sized business with owners and leaders who are lateral thinkers — able to detect develo.....
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Category: Google

Year after year, online retail sales in Australia continue to increase, even as the International scene has shown a slight decrease. There’s no doubt that investing in online sales strategies is a winning one when it comes to.....
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Category: Digital Marketing

UX or user experience is a vital factor for a successful business. The term basically describes a site's functionality in terms of allowing customers to quickly find what they need with minimal effort. UX design affects search eng.....
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Category: Digital Marketing

Near Field Communication is a form of radio communication between compatible devices, which must be close to each other. The devices establish peer-to-peer communication when they touch each other or are very close together, enabl.....
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Category: News & Updates

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