Digital Blog

News and Insights into the digital marketing industry

Keep up-to-date in our blog. We cover topics on everything from AIweb design, SEO, PPC, social media and more.

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The Australian government has recently advised caution in using DeepSeek’s generative AI model, a product of one of China’s most promising AI startups. DeepSeek’s advanced technology has quickly gained attention for its performance, but it has also raised concerns about data usage and privacy that cannot be ignored. As companies look to integrate cutting-edge AI solutions, it is crucial to understand the specific risks associated with this model and how to mitigate t.....
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Conversion rate optimisation, or CRO, is the most important marketing strategy you've never heard of. It can make a huge difference in your profits and your customer base. Read on to learn the details of what conversion rate optim.....
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Category: Digital Marketing

If you have a website that is dependent upon SEO generated traffic to achieve its monthly target rates, it should be noteworthy that Google has been working hard to roll the latest iteration of its Panda updates out into the searc.....
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Category: SEO

If you use Google AdWords, you've probably noticed Google has recently added a whole mob of new features to their AdWords Keyword Planner, nine to be exact. These features allow you to improve your scheduling, design and income ex.....
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Category: Pay-Per-Click

Web design firms may include a stable of web programmers and graphic design experts, but if they’re failing to provide you with SEO support during the website creation effort, it could end up costing you in ways you never imagined.....
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Category: SEO

Did you ever wonder why the symbol for a hyperlink is a chain and the anchor text, the visible text to click on in the link, is called the anchor text? Could it be because a website is like a ship floating in a cyber-ocean of othe.....
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Category: SEO

Online reviews are the digital equivalent of word-of-mouth and can impact your bottom line significantly. In a recent study done by the Harvard Business school, restaurants rated in Washington on Yelp that had a 1 star increase in.....
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Category: Digital Marketing

In many ways, Facebook has become the most important advertising platform in the world. As the world’s most successful social networking platform, Facebook can provide businesses with a direct line to over a billion people. M.....
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Category: Social Media

You’ve spent time studying and preparing your business performance statistics. Printed clearly in black ink on crisp white paper, stapled and ready to distribute for the weekly morning staff meeting; it’s only competitors are the .....
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Category: Digital Marketing

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