Digital Blog

Did you ever wonder why the symbol for a hyperlink is a chain and the anchor text, the visible text to click on in the link, is called the anchor text? Could it be because a website is like a ship floating in a cyber-ocean of othe.....
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Online reviews are the digital equivalent of word-of-mouth and can impact your bottom line significantly. In a recent study done by the Harvard Business school, restaurants rated in Washington on Yelp that had a 1 star increase in.....
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In many ways, Facebook has become the most important advertising platform in the world. As the world’s most successful social networking platform, Facebook can provide businesses with a direct line to over a billion people. M.....
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You’ve spent time studying and preparing your business performance statistics. Printed clearly in black ink on crisp white paper, stapled and ready to distribute for the weekly morning staff meeting; it’s only competitors are the .....
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Does your website give you the type of return on your investment that you expect from a business project? If your content is being slapped onto the site without concern for structure and function, then the answer is most likely ‘n.....
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If you own an ecommerce site, small business, or any type of website that sells products, you most likely have heard of Google Product Listing Ad Campaigns. Product Listing Ads or "PLA's" were originally introduced in 2012, and we.....
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Google’s semantic keyword searching algorithm may delight Google users, but it has some SEO strategists in a panic. The fact that a keyword search is now re-interpreted by the Google search engine to provide more meaningful result.....
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Australian business owners and marketing managers who want to ensure that their companies experience continual growth and expansion should note that the effective use of links can help them accomplish this objective. By learning m.....
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