Digital Blog

Déjà Vu All Over Again? Some analysts of the technology market are starting to repeat this witty little comment by Yogi Berra. They think it might be an appropriate question to ask concerning the rapidly rising valuations of techn.....
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Putting the Power to Work We’ve discussed previously several aspects of the press release and the power it has to help your business from several perspectives. We’ve also shown why it is difficult to match the cost-effectiveness o.....
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What draws consumers to a website? How do you entice them to visit your business above all others, and how can you secure their loyalty once they arrive? When it comes to digital marketing, there are a variety of methods employed .....
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Though it originally started as a website to connect college students to one another, Facebook has turned into a full-blown phenomenon that is used around the entire world. And while individuals still use the services to keep in t.....
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We’ve spent some time in previous blog posts discussing several aspects of the press release as a powerful marketing tool. This includes explaining how to write an effective release and the many ways to effectively put it to use. .....
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Developing Your Digital Marketing Strategy: SEO vs PPC When you are ready to take digital marketing more seriously, then you need to develop a digital marketing plan to promote your business. You now realise that your website is m.....
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Many advertisers complain because they believe that the cost of Google Adwords advertising is much more expensive than it was a few years ago. This might be true, but it is also true that Google gives advertisers a lot more option.....
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A Changing Art The role and use of the press release has continued to evolve with the increased importance of digital marketing. Both the content and the targets of the press release have increased its importance to many companies.....
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