Digital Blog

We’ve spent some time in previous blog posts discussing several aspects of the press release as a powerful marketing tool. This includes explaining how to write an effective release and the many ways to effectively put it to use. .....
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Developing Your Digital Marketing Strategy: SEO vs PPC When you are ready to take digital marketing more seriously, then you need to develop a digital marketing plan to promote your business. You now realise that your website is m.....
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Many advertisers complain because they believe that the cost of Google Adwords advertising is much more expensive than it was a few years ago. This might be true, but it is also true that Google gives advertisers a lot more option.....
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A Changing Art The role and use of the press release has continued to evolve with the increased importance of digital marketing. Both the content and the targets of the press release have increased its importance to many companies.....
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The term "digital strategy" has become an important part of business planning, though it seldom carries the same meaning from company to company. Some use the term to speak about marketing through social media sites online. Others.....
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One of the first things that anyone who works with AdWords should learn about is the free conversion tracking Google provides to all its AdWords associates. This tracking enables you to find out what happens after someone clicks o.....
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Last week we ran our first digital forum for clients and industry partners under the banner of ‘SEO for 2013 & beyond’. The Short version: The feedback was very positive, so we’ll be holding them regularly, with an aim of bi-m.....
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Have you noticed the change in how Google sponsored Ad results display recently? This new design seems to be in beta (testing) as not all users are seeing the new format (even between different browsers I am seeing two different f.....
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