Digital Blog

The term "digital strategy" has become an important part of business planning, though it seldom carries the same meaning from company to company. Some use the term to speak about marketing through social media sites online. Others.....
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One of the first things that anyone who works with AdWords should learn about is the free conversion tracking Google provides to all its AdWords associates. This tracking enables you to find out what happens after someone clicks o.....
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Last week we ran our first digital forum for clients and industry partners under the banner of ‘SEO for 2013 & beyond’. The Short version: The feedback was very positive, so we’ll be holding them regularly, with an aim of bi-m.....
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Have you noticed the change in how Google sponsored Ad results display recently? This new design seems to be in beta (testing) as not all users are seeing the new format (even between different browsers I am seeing two different f.....
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Stop the Presses Just a few years ago, companies dreamed of having news so important that the printing presses would be stopped to add their announcement. While that seldom happened, companies invested a lot of money in press agen.....
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The Power of Customer Lists It is easy for today’s business owners to take for granted many of the powerful marketing tools they have at their fingertips. It was barely more than 50 years ago companies were given the ability to ma.....
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Another interesting move from Google by dropping support on Google Apps for Internet Explorer 9. It is great to see a large tech company making a push to push out old technology to make way for focussing on the new. Outdated brows.....
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Why Inbound Marketing Works For generations, marketers have relied on intrusive outbound marketing to sell their wares. From advertising to direct mail to telemarketing, companies have continued to spend many billions of dollars a.....
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